BA 462 Business Strategy & Policy

GENERAL INFORMATION:

Course title: BA462 Business Strategy & Policy

Campus: National

Initiator: Jean-Pierre Lukusa and Marlene Mangonon

Date: June 1, 2021

Course description

This capstone course focuses on the strategic management process. It integrates concepts and skills acquired in core business courses of the program including accounting, finance, economics, marketing, and management, and cuts across the whole spectrum of business and management operations. The emphasis will be on the development, implementation, and analysis of organizational strategies and policies that impact the survival and success of a business. The student will make strategic decisions applied to a case study and justify them through oral and written communication as a final project.

COURSE HOURS/CREDITS:

	Hours per Week		No. of Weeks			Total Hours			Semester Credits
Lecture	3	x	16		x	48		=	3
Laboratory		x			x			=
Lecture / Lab		x			x			=
Workshop		x			x			=
				Total Semester			Credits		3

PURPOSE OF COURSE:

[X] Degree requirement

[ ] Degree elective

[ ] Certificate

[ ] Other

PREREQUISITES: Graduating semester & Instructor's Consent

PSLOS OF OTHER PROGRAMS THIS COURSE MEETS:

PSLO#	Program
None

1) INSTITUTIONAL STUDENT LEARNING OUTCOMES

[X]	1. Effective oral communication: capacity to deliver prepared, purposeful presentations designed to increase knowledge, to foster understanding, or to promote change in the listeners’ attitudes, values, beliefs, or behaviors.
[X]	2. Effective written communication: development and expression of ideas in writing through work in many genres and styles, utilizing different writing technologies, and mixing texts, data, and images through iterative experiences across the curriculum.
[X]	3. Critical thinking: a habit of mind characterized by the comprehensive exploration of issues, ideas, artifacts, and events before accepting or formulating an opinion or conclusion.
[X]	4. Problem solving: capacity to design, evaluate, and implement a strategy to answer an open-ended question or achieve a desired goal.
[X]	5. Intercultural knowledge and competence: a set of cognitive, affective, and behavioral skills and characteristics that support effective and appropriate interaction in a variety of cultural contexts.
[X]	6. Information literacy: the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively and responsibly use and share that information for the problem at hand.
[X]	7. Foundations and skills for life-long learning : purposeful learning activity, undertaken on an ongoing basis with the aim of improving knowledge, skills, and competence.
[ ]	8. Quantitative Reasoning: ability to reason and solve quantitative problems from a wide array of authentic contexts and everyday life situations; comprehends and can create sophisticated arguments supported by quantitative evidence and can clearly communicate those arguments in a variety of formats.

2) PROGRAM STUDENT LEARNING OUTCOMES (PSLOs): The student will be able to:

Apply skills concepts and techniques in main functional areas of business and accounting;
Interpret and use quantitative techniques in solving business problems and decision-making using technological tools;
Develop and apply effective intercultural oral and written communication skills appropriate for business; and
Recognize and assess basic legal, environmental, and ethical challenges confronting businesses in general.

3) COURSE STUDENT LEARNING OUTCOMES (CSLOs)(General): The student will be able to:

Perform internal and external analyses of organizations and their competitive environment;
Apply managerial tools to measure organizational performance;
Demonstrate strategy implementation; and
Prepare an effective strategic and competitive analysis of a company.

4) COURSE STUDENT LEARNING OUTCOMES (CSLOs)(Specific): The student will be able to:

CSLO (General) 1: Perform internal and external analyses of organizations and their competitive environment.
Student Learning Outcome (specific)	ISLO	PSLO	Assessment Strategies
1.1 Practice the analysis and strategy formulation portions of the strategic management process.	3,6	1	The student will complete a group project graded with a rubric focused on practicing the analysis and strategy formulation portions of the strategic management process.
1.2 Examine through the opportunities and threats lurking around a business currently and in the future.	4, 6,	1	The student will complete a group project graded with a rubric focused on examining through the opportunities and threats lurking around a business currently and in the future.
1.3 Apply effective outsourcing strategy to increase flexibility, mitigate risks, and reduce capital investments.	3,6	1	The student will complete a group project graded with a rubric focused on applying an effective outsourcing strategy to increase flexibility, mitigate risks, and reduce capital investments.
CSLO (General) 2: Apply managerial tools to measure organizational performance.
Student Learning Outcomes (specific)	ISLO	PSLO	Assessment Strategies
2.1 Determine the business-level strategy of differentiation to review and identify market strategies.	3,6	1, 2	The student will complete a group project graded with a rubric focused on determining the business-level strategy of differentiation to review and identify market strategies.
2.2 Examine competition in the marketplace.	3, 6	1	The student will complete a group project graded with a rubric focused on examining competition in the marketplace.
2.3 Demonstrate how to analyze the corporate-level strategy for a publicly-traded firm and how those strategies have increased the company's value in the marketplace.	3,6	1	The student will complete a group project graded with a rubric focused on demonstrating how to analyze the corporate-level strategy for a publicly traded firm and how those strategies have increased the company's value in the marketplace.
2.4 Demonstrate how to analyze the results of actual acquisitions, actual deals and their implications for strategists.	3, 6	1	The student will complete a group project graded with a rubric focused on demonstrating how to analyze the results of actual acquisitions, actual deals and their implications for strategists.
2.5 Demonstrate how to investigate the feasibility of a company expanding internationally.	3,6	1	The student will complete a group project graded with a rubric focused on demonstrating how to investigate the feasibility of a company expanding internationally.
2.6 Examine the history and purpose of forming an alliance.	3, 6	1	The student will complete a group project graded with a rubric focused on examining the history and purpose of forming an alliance.
CSLO (General) 3: Demonstrate strategy implementation.
Student Learning Outcomes (specific)	ISLO	PSLO	Assessment Strategies
3.1 Examine the corporate governance particularly regulations on executive compensation.	3,6	1	The student will complete a group project graded with a rubric focused on examining corporate governance particularly regulations on executive compensation.
3.2 Show how organizational structure works in alignment with strategy to improve business performance.	3, 6	1	The student will complete a group project graded with a rubric focused on showing how organizational structure works in alignment with strategy to improve business performance.
3.3 Examine the effects of strategic leadership.	3, 6	1	The student will complete a group project graded with a rubric focused on examining the effects of strategic leadership.
CSLO (General) 4: Prepare an effective strategic and competitive analysis of a company.
Student Learning Outcomes (specific)	ISLO	PSLO	Assessment Strategies
4.1 Present the strategic profile and case analysis purpose.	1, 2,4, 6,5, 7	4	The student will complete a final project graded with a rubric focused on presenting the strategic profile and case analysis purpose.
4.2 Present situation analysis – internal.	1, 2,4, 6, 5, 7	4	The student will complete a final project graded with a rubric focused on presenting situation analysis – internal.
4.3 Present situation analysis – external.	1, 2,4, 6, 5, 7		The student will complete a final project graded with a rubric focused on presenting situation analysis – external.
4.4 Present the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis.	1, 2, 4, 6, 5, 7		The student will complete a final project graded with a rubric focused on presenting the SWOT analysis.
4.5 Present the strategy formulation.	1, 2,4, 6, 5, 7		The student will complete a final project graded with a rubric focused on presenting the strategy formulation.
4.6 Present the strategic implementation.	1, 2, 4, 6, 5*, 7		The student will complete a final project graded with a rubric focused on presenting the strategic implementation.

5) COURSE CONTENT:

Strategic management
Strategy formulation
Strategy implementation
Policy and strategy integration

6) METHOD(S) OF INSTRUCTION:

[X] Lecture [X] Cooperative learning groups

[ ] Laboratory [ ] In-class exercises

[ ] Audio visual [ ] Demonstrations

[X] Other: –Learning Management System

7) REQUIRED TEXT(S) AND COURSE MATERIALS:

Book title: Hitt, Michael A et al. Strategic Management: Competitiveness And Globalization. 13th ed., Mindtap, 2019. (or most recent edition).

Digital resources: Cengage MindTap Learning Management System(LMS)

Computer with internet access

8) REFERENCE MATERIALS:
None

9)INSTRUCTIONAL COSTS:

None

10) EVALUATION:

Summative evaluation is accomplished by having the student complete the examinations, the group projects and the final project (case study).
The student will need at least a grade of “C” to pass the course.

11) CREDIT BY EXAMINATION:
None

BA462 Business Strategy & Policy	Endorsed by CC: Jan. 9, 2023
	Approved by VPIA: August 21, 2023

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BA 462 Business Strategy & Policy

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