BA-360 Entrepreneurship and Small Business Management

Course title: BA 360 Entrepreneurship and Small Business Management

Campus: National

Initiator: George Mangonon and Marlene Mangonon

Date Initiated: June 1 2021

Course description:
This course provides an introduction to the theories as well as practices related to starting and managing small businesses emphasizing on the importance of an effective new venture business plan. It will equip the student with skills to identify and exploit viable business opportunities while being aware of both direct and indirect micro and macro managerial or operational challenges of entrepreneurship. The student will present a comprehensive business plan that demonstrates the mastery of learned concepts.

Hours per Week

No. of Weeks

Total Hours

Semester Credits

Lecture

3

x

16

x

48

=

3

Laboratory

x

x

=

Workshop

x

x

=

Total Semester Credits

3

[X]

1. Effective oral communication: capacity to deliver prepared, purposeful presentations designed to increase knowledge, to foster understanding, or to promote change in the listeners’ attitudes, values, beliefs, or behaviors.

[X]

2. Effective written communication: development and expression of ideas in writing through work in many genres and styles, utilizing different writing technologies, and mixing texts, data, and images through iterative experiences across the curriculum.

[ ]

3. Critical thinking: a habit of mind characterized by the comprehensive exploration of issues, ideas, artifacts, and events before accepting or formulating an opinion or conclusion.

[ ]

4. Problem solving: capacity to design, evaluate, and implement a strategy to answer an open-ended question or achieve a desired goal.

[ ]

5. Intercultural knowledge and competence: a set of cognitive, affective, and behavioral skills and characteristics that support effective and appropriate interaction in a variety of cultural contexts.

[X]

6. Information literacy: the ability to know when there is a need for information, to be able to identify, locate, evaluate, and effectively and responsibly use and share that information for the problem at hand.

[X]

7. Foundations and skills for life-long learning : purposeful learning activity, undertaken on an ongoing basis with the aim of improving knowledge, skills, and competence.

[ ]

8. Quantitative Reasoning: ability to reason and solve quantitative problems from a wide array of authentic contexts and everyday life situations; comprehends and can create sophisticated arguments supported by quantitative evidence and can clearly communicate those arguments in a variety of formats.

CSLO (General) 1: Evaluate small business and entrepreneurship concepts and strategies to generate appropriate business ideas.

Student Learning Outcome (specific)

ISLO

PSLO

Assessment Strategies

1.1 Examine conceptual information with a factual local business environment.

6, 7

3

The student will examine information with a factual local business environment in a written assignment rated with a rubric.

1.2. Determine internal and external analysis to generate new business ideas.

6, 7

3

The student will determine internal and external analysis to generate new business ideas in a written assignment rated with a rubric.

1.3 Determine strategies that capture opportunities.

6, 7

3

The student will use a graph to show the change in price caused by the shifting of demand and supply. The graph will be graded with a rubric.

1.4 Assess feasibility of a focus startup idea.

6, 7

3

The student will assess feasibility of a focus startup idea in a written assignment rated with a rubric.

CSLO (General) 2: Organize the development of a new business venture.

Student Learning Outcomes (specific)

ISLO

PSLO

Assessment Strategies

2.1 Correlate important considerations and steps to undertake in a small business establishment.

6, 7

3

The student will correlate important considerations and steps to undertake in a small business establishment in a written assignment rated with a rubric.

2.2 Determine the right opportunity, needs, and resources for business planning.

6, 7

3

The student will determine the right opportunity, the needs, and the resources for business planning in a written assignment rated with a rubric.

2.3 Prepare business plan components using appropriate content and format.

6, 7

3

The student will prepare business plan components using appropriate content and format in a written assignment rated with a rubric.

CSLO (General) 3: Evaluate post-business establishment considerations for the writing of a comprehensive business plan.

Student Learning Outcomes (specific)

ISLO

PSLO

Assessment Strategies

3.1 Elaborate on strategies for building customer relationships.

2, 6, 7

3

The student will elaborate on strategies for building customer relationships in a written assignment rated with a rubric.

3.2 Assess stages in the product development strategies and supply chain management.

6, 7

3

The student will assess stages in the product development strategies and supply chain management in a written assignment rated with a rubric.

3.3 Determine pricing and promotional strategies for possible growth opportunities.

6, 7

3

The student will determine pricing and promotional strategies for possible growth opportunities in a written assignment rated with a rubric.

3.4 Assess the potential of a small business as a global enterprise.

6, 7

3

The student will assess the potential of a small business as a global enterprise in a written assignment rated with a rubric.

CSLO (General) 4: Evaluate post-business establishment considerations for the writing of a comprehensive business plan.

Student Learning Outcomes (specific)

ISLO

PSLO

Assessment Strategies

4.1 Write a comprehensive business plan.

2*

3

The student will write a comprehensive business plan which will be rated with a rubric.

3.2 Present a business plan.

1

3

The student will present a business plan rated with a rubric.

BA 360 Entrepreneurship and Small Business Management