AG-094 Farm Management and Marketing

Course Description:

This course introduces the basic economic concepts, government policies as they relate to farm production and marketing, prepare, analyze and interpret farm records and accounts, techniques of farm business.

A.   PROGRAM LEARNING OUTCOME (PLOs): 

The student will be able to:

1.Practice good agriculture management and marketing skills

 

B.  STUDENT LEARNING OUTCOMES (SLOs): GENERAL

The student will be able to:

1.      Define farm management and the terminologies of farm management.

2.      Explain farm planning.

3.      Describe the responsibilities of a farm manager.

 

SLO

PLO1

1

I

2

ID

3

IDM

 

I = Introduced

D = Demonstrated

M = Mastered

 

C.  STUDENT LEARNING OUTCOMES (SLOs):  SPECIFIC

      The student will be able to: 

 

      General SLO 1. Define farm management and the terminologies of farm management.

Student Learning Outcomes

Assessment  Strategies

1.1 Define the following terms: assets, liabilities, net worth, income, expenses, depreciation, profit and loss.

Post test,  Post test

1.2 Compute net worth, profitability and interest.

Post test

 

      General SLO 2.  Explain farm planning.

Student Learning Outcomes

Assessment Strategies

2.1 Explain the importance of having a farm business plan.

Post test

2.2 Describe the steps n preparing a farm plan.

Post test

2.3 Explain components of farm plan.

Post test

2.4 Develop a farm business plan.

Post test, project

 

    General SLO 3. Describe the responsibilities of a farm manager.

Student Learning Outcomes

Assessment Strategies

3.1 Explain why it important to develop strategies in planning.

Post test, Pre test

3.2 Describe why you need to develop a day to day operation plan.

Pre test

3.3 Describe you need to implement an administration of a farm.

Pre test

3.4 Explain the importance of understanding marketing e.g., finding a niche market.

Survey, project

 

D.  COURSE CONTENT

1.      Define farm management and its components

2.      Characteristics of a farming as a business

3.      Objectives of production economics and the language of farm management

4.      Managing a farm:

a.       farm planning

b.      tools

c.       cost of equipment

d.      Cost of production

e.       Water

f.       Electricity

g.      Farm labor management

h.      Breakeven price

5.      Marketing: Niche

a.       Direct marketing

b.      Indirect – middle man e.g., roadside stand.

c.       Special order place by consumer directly to farm

d.      You Pick: Agro - tourism

e.       Wholesale and retail

 

E.  METHODS OF INSTRUCTION

1.      Lectures

2.      Discussions

3.      Class project

4.      Farm visit

 

F.  REQURIED TEXT(S) AND COURSE MATERIALS

Olson, K.K. Farm Management: Principles and Strategies, Boston: Wiley-Blackwell, 2003   

 (or most recent edition).

 

G.  REFERENCE MATERIALS

Penson, J. B. Jr., et al. Introduction to Agriculture Economics.Upper Saddle River., NJ:   

Prentice-Hall, Prentice-Hall, 2001(or most recent edition).

 

H.  INSTRUCTIONAL COSTS

None

 

I.   EVALUATION

None

 

J.   CREDIT BY EXAMINATION

      None

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