BU270 Principles of Marketing

COURSE OUTCOMES

 

Institutional Learning Outcomes

COM-FSM graduates will demonstrate that they can:

                a. communicate effectively
                b. effective written communication
                c. critical thinking
                d. problem solving
                e. intercultural knowledge and competence
                f.  information literacy
                d. foundations and skills for life-long learning.
                e. quantitative reasoning

Program Learning Outcomes

Upon completion of the degree program, the student will be able to:

1. Demonstrate basic knowledge of each of the functional areas of business – accounting, management, marketing, economics, and finance – by emphasizing their importance in an organization and describing their interrelationship in the organization’s attempt to achieve its objectives.

2. Demonstrate basic knowledge and skill in the use of cost and managerial accounting concepts and techniques as management tools for planning, controlling, evaluating performance and making decisions.

3. Demonstrate basic knowledge and skill in business mathematics and elementary statistics by accurately performing common business computations, statistical data presentation and analysis.

4. Demonstrate basic knowledge and skill in intercultural writing and speaking appropriate for business.

5. Demonstrate a basic understanding of the legal environment and ethical challenges confronting business in general and in the FSM, from both local and global perspectives.


General:

 

The student will be able to:

 

1.     Explain basic concepts of marketing such as consumer behavior, marketing research, and information systems, as well as product, place(distribution), promotion and price planning

2.     Discuss ethical and consumer issues, and international marketing

3.     Demonstrate knowledge and understanding of the principles of marketing by preparing a simple marketing plan for a local business

 

Specific:

 

            The student will be able to: 

         

SLO 1.   Explain basic concepts of marketing such as consumer behavior, marketing research, and information systems, as well as product, place(distribution), promotion and price planning 

1.      

2.                                 Student Learning Outcomes

3.      

Assessment Strategies

1.1. Define marketing and discuss what it entails

Conduct Pre-test and Post –test , group activity, unit exam, midterm

1.2. Discuss how environmental factors affect marketing activities

Conduct Pre-test and Post –test , group activity, unit exam, midterm

1.3.  Describe the factors involved in consumer decision making

Conduct Pre-test and Post –test , group activity, unit exam, midterm

1.4. Explain the importance of Internet marketing, customer relationship marketing, and one-to-one marketing

Conduct Pre-test and Post –test , unit exam, midterm

 

SLO 2.   Discuss ethical and consumer issues, and international marketing

4.                                 Student Learning Outcomes

5.      

Assessment Strategies

2.1. Discuss international marketing

Conduct Pre-test and Post –test , group activity, unit exam, midterm

2.2  Discuss ethical and consumer issues

Conduct Pre-test and Post –test , group activity, unit exam, midterm

                                                                                                                           

SLO 3.   Demonstrate knowledge and understanding of the principles of marketing by preparing a simple marketing plan for a local business

 

6.                                 Student Learning Outcomes

7.      

Assessment Strategies

 3.1. Segment markets and develop the profile of a target market

Conduct unit exam, final exam, group activity, marketing plan

3.2.  Develop product strategies and discuss how services and nonprofit “products” differ from traditional ones

Conduct unit exam, final exam, group activity, marketing plan

 3.3. Develop product, place(distribution), promotion, and pricing strategies

Conduct unit exam, final exam, group activity, marketing plan