Textbook(s)/Reference(s)

Lamb, Hair and McDaniel (2009) Essentials of Marketing, 6th Edition, Southern-Western Cengage Learning, ISBN-13;978-0-324-65620-6

http://www.cengage.com/us/

Powerpoint Presentations/Videos
 

Chapter Topic Downloads
1 An Overview of Marketing ppt,
2 Strategic Planning for Competitive Advantage ppt
3 Social Responsibility, Ethics, and the Marketing Environment ppt
4 Developing a Global Vision ppt
5 Consumer Decision Making ppt
6 Business Marketing ppt
7 Segmenting and Targeting Markets ppt
8 Decision Support Systems and Marketing Research ppt
9 Product Concepts ppt
10 Developing and Managing Products ppt
11 Marketing Channels and Supply Chain Management ppt
12 Retailing ppt
13 Marketing Communications and Advertising ppt
14 Public Relations, Sales Promotion, and Personal Selling ppt
15 Pricing Concepts ppt

Other Resources

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