Program Learning Outcomes(PLOs)- Business Administration

The student will be able to demonstrate basic knowledge and/or skills in:

1.     The different functional areas of business – accounting, management, marketing, economics, and finance – by emphasizing their importance in an organization and describing their interrelationship in the organization’s attempt to achieve its objectives.

2.     The use of cost and managerial accounting concepts and techniques as management tools for planning, controlling, evaluating performance and making decisions.

3.    Business mathematics and elementary statistics by accurately performing common business computations, statistical data presentation and analysis.

4.      Intercultural writing and speaking appropriate for business.

5.    The legal environment and ethical challenges confronting business in general and in the FSM, from both local and global perspectives.

Course Learning Outcomes(CLOs)

The student will be able to:

1.     Explain basic concepts of marketing such as consumer behavior, marketing research, and information systems, as well as product, place(distribution), promotion and price planning

2.     Discuss ethical and consumer issues, and international marketing

3.    Demonstrate knowledge and understanding of the principles of marketing by preparing a simple marketing plan for a local business.

Student Learning Outcomes(SLOs)

The student will be able to:

CLO 1.   Explain basic concepts of marketing such as consumer behavior, marketing research, and information systems, as well as product, place(distribution), promotion and price planning  
 

                            Student Learning Outcomes

      

Assessment Strategies

1.1. Define marketing and discuss what it entails

Conduct Pre-test and Post –test

 

1.2. Discuss how environmental factors affect marketing activities

Conduct Pre-test and Post –test

 

1.3. Describe the factors involved in consumer decision making

 

Conduct Pre-test and Post –test

 

1.4. Explain the importance of Internet marketing, customer relationship marketing, and one-to-one marketing

Conduct Pre-test and Post –test

 

       CLO 2.   Discuss ethical and consumer issues, and international marketing
 

                            Student Learning Outcomes

      

Assessment Strategies

2.1.  Discuss ethical and consumer issues, and international marketing

Conduct Pre-test and Post –test

 

CLO 3.   Demonstrate knowledge and understanding of the principles of marketing by preparing a simple marketing plan for a local business

                            Student Learning Outcomes

      

Assessment Strategies

 3.1. Segment markets and develop the profile of a target market

Quiz, Activity Marketing Plan

 

1.2. Develop product strategies and discuss how services and nonprofit “products” differ from traditional ones

Quiz, Activity, Marketing Plan

 

 3.3. Develop product, place(distribution), promotion, and pricing strategies

 

Quiz, Activity, Marketing Plan