Welcome to BU270 Principles of Marketing Online Course!
This online course is under the Distance Learning (DL) of Business Division COM-FSM . This mode of learning was conceived for those who are self-motivated and have the ability and diligence to learn concepts and principles on their own and then communicating their acquired knowledge and skills (learning outcomes) through various online tools such as emailing and discussion postings, video conferencing, etc.
Sufficient information and tools about the course such as outcomes, topics, requirements, discussions, resources, contact information, and are made available for you in order to make your online learning endeavor a success.
Course Description
To introduce students to the basic concepts of marketing such as consumer behavior, marketing research, and information systems, segmentation strategy, as well as product, distribution, promotion and price planning. In addition, students will be introduced to the broader context of marketing, including ethical and consumer issues, and international marketing. By the end of the semester, student should be able to prepare a simple but complete marketing plan for a local business