Topics

1.     An Overview of Marketing

2.     Strategic Planning for Competitive Advantage

3.     Social Responsibility, Ethics, and the Marketing Environment

4.     Developing a Global Vision

5.     Consumer Decision Making

6.     Business Marketing

7.     Segmenting and Targeting Markets

8.     Decision Support Systems and Marketing Research

9.     Product Concepts

10.  Developing and Managing Products

11.  Marketing Channels and Supply Chain Management

12.  Retailing

13.  Marketing Communications and Advertising

14.  Public Relations, Sales Promotion, and Personal Selling

15.  Pricing Concepts