Beyond Neanderthal and Metrosexual: Skin Care Products for a Mansuit
In studies of the showering habits of the male Homo sapiens,
Proctor & Gamble found that males were accessing specialty shower products
kept in the shower by their female partners.
Proctor & Gamble realized that men were not necessarily Neanderthals and that
even men who were not
style-oriented would pay a premium for specialty products such as soap for men only.
Proctor & Gamble developed and deployed the Dial for Men line of products
Part I: Basic Statistics
Dial for Men
_______________ What is the level of measurement for the data in table one?
__________ Calculate the sample size n for table one.
__________ Calculate the mode for table one.
For the data in table one, produce BOTH
a frequency tableAND sketch a frequency histogram chart.
How long does a Dial for Men bar last?
This section explores the duration in days a bar of Dial for Men will last. Data was gathered
starting on 13 November 2010. Each bar was used by a single person. The number of days
each bar of soap lasted is recorded in table two.
Use the table two data for the following questions.
__________ What is the level of measurement for the data in table two?
__________ Calculate the sample size n.
__________ Calculate the minimum.
__________ Calculate the maximum.
__________ Calculate the range.
__________ Calculate the midrange.
__________ Calculate the mode.
__________ Calculate the median.
x =__________ Calculate the sample mean x.
sx = __________ Calculate the sample standard deviation sx.
__________ Calculate the coefficient of variation.
_________ Determine the class width. Use
classes (bins or intervals).
Fill in the following table with the class upper limits in the first column,
the frequencies in the second column, and the relative frequencies in the third column
Rel Freq p(x)
Sketch a histogram of the frequency data to the right of the table.
__________________ What is the shape of the distribution?
__________ Using the sample mean and standard deviation of the data in table two, calculate the
z-score for a single bar of soap that lasts 12 days.
__________ Is the z-score for a single bar of soap that lasts 12 days ordinary or unusual?
SE = _________ Calculate the standard error of the sample mean x
tcritical = _________ Calculate tcritical for a confidence level c of 95%
E = _________ Calculate the margin of error E for the sample mean x.
Write out the 95% confidence interval for the population mean μ
p(_____________ < μ < ___________) = 0.95
A study of Ivory soap found that bars of Ivory lasted an average of 12 days. Is this average
within the 95% confidence interval for the
duration in days for Dial for Men?
Run a hypothesis test for whether Dial for Men has a population mean duration μ = 12 days
at an alpha α of 0.05.
H0: μ = 12
H1: μ ≠ 12
tcritical = _________ Calculate tcritical at α = 0.05.
t = _________ Calculate the t-statistic t.
p-value = _________ Calculate the p-value.
max c = _________ Calculate the maximum confidence that the Dial for Men does not last 12 days.
_____________________ At an alpha α of 5%, would you fail to reject|or|reject the null hypothesis?
Does Dial for Men last statistically significantly longer than Ivory soap?
Dial for Men
Part II: Hypothesis Testing using the t-test
Beauty soaps for women have been around for decades. These also cost more than regular
soap. Run a two sample hypothesis test
as to whether there is a statistically significant difference for the duration
of Dial for Men versus Tone beauty soap.
Use a risk of rejecting a true null hypothesis, alpha α, of = 0.05.
The data in table three is the duration in days for bars of Dial for Men and Tone.
_________ Calculate the sample mean
duration of Dial for Men soap bars.
_________ Calculate the sample mean
duration of Tone soap bars.
_________ Are the sample means for the two samples arithmetically different?
What is the p-value? Use the TTEST function with two tails
to determine the p-value for these two independents samples.
__________________ Is the difference in the means statistically significant
at an alpha α = 0.05?
__________________ Would we fail to reject| or |reject a null hypothesis of no difference
in the sample means?
__________________ What is the maximum level of confidence we can have that the
difference is statistically significant?
Based on the above analysis, does Dial for Men last statistically significantly longer at an alpha α of 0.05?
Part III: Linear Regression (best fit or least squares line) Data table
_________ Calculate the slope of the linear regression (best fit line).
_________ Calculate the y-intercept of the linear regression (best fit line).
_________ Is the relation positive, negative, or neutral?
_________ Calculate the linear correlation coefficient r for the data.
______________ Is the correlation none, weak/low, moderate, strong/high, or perfect?
______________ Determine the coefficient of determination.
______________ What percent in the variation in
"explains" the variation in
_________ The above data is for a bar of Dial for Men 3D soap.
In a separate study, Ivory soap was found to have a linear regression of
y = -10x + 127. That is, mass = -10 * day + 127.
What will be the mass of the Ivory on the fifth day (day =
_________ Using the Ivory soap linear regression equation above,
y = -10x + 127 or mass = -10 * day + 127,
what will be the day on which the Ivory will have a mass of