According to Hitwise1, FaceBook saw a 50% increase in site visits year-on-year from August 2007 to August 2008. MySpace saw a 10% loss in site visits during the same period, and Bebo lost 32% year-on-year. FaceBook originally only allowed members who had ".edu" e-mail addresses, restricting their site to students and faculty in schools. With FaceBook now open to all, the platform continues to gain membership and market share, while the Hitwise data suggests losses for both MySpace and Bebo.
A global study by comScore2 [see also 3] indicated that global growth for FaceBook was even larger at 153% with a massive 458% growth in the Asia-Pacific region - our region. During the year FaceBook went from number two behind MySpace to number one in 2008 as measured by millions of Total Unique Visitors (mTUV). The table on the right provides the mTUV data from the comScore study for seven different social networking sites in 2007 and 2008. Use the 14 values in the mTUV data column for this test.
|Bin upper limits||Frequency F||Relative Frequency|
Survey: not a graded part of the quiz!
Anecdotal data seems to suggest that some students really resist the idea of faculty using a social networking tool, one that they've come to love and use personally, for coursework. (
NMC citing a
Duke web page).
Do you want faculty to use social networking sites? _______
Does having faculty on social networking sites seem weird? ______
2 comScore study
3 A Guide to Facebook for School Faculty, Administration and Staff
See also: Facebook and the Future of the University
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