Course Number: MM205
Course Title: Media Studies
STUDENT LEARNING OUTCOMES
General
Students
will be able to:
-
Define
media
-
Demonstrate an understanding of media literacy skills
-
Identify
the varieties of mass communication
-
Conduct
media research to develop media literacy skills
Specific
Students will be able to:
1.1
Identify characteristics that media share
1.2 List
reasons why media are important
1.3 Show
how media content is constructed
1.4 Explain
the relationship between media and audience
1.5
Identify media's primary genres, subgenres, and the mixing of genres
2.1
Identify the commercial forces behind media materials
2.2
Identify the political influences that shape media materials
2.3
Categorize the ethical implications of media firms' activities
2.4 Explain
ways in which audience can influence production and distribution of mass media
materials
3.1
Identify the different types of print media
3.2
Identify the different types of electronic media
3.3
Distinguish between local and global media organizations
3.4
Demonstrate how the boundaries of media industries are becoming increasingly
blurred
4.1 Discuss previous media research and its implications
4.2 Develop a questionnaire or survey to conduct quantitative research regarding a
media topic
4.3 Conduct content analysis on a sample of media material
4.4 Write a valid conclusion for both questionnaire or survey and the content
analysis