Course Number: BU101
Course Title: Introduction to Business

STUDENT LEARNING OUTCOMES

General

To build on the understanding of contemporary business and its environment; management, organization, marketing, and financing the organization. Coverage of the basic FSM laws and regulations in business are also included.

Specific

The student will be able to:

1. Explain what a business is and how it operates in a free market system. Discus the concept of social responsibility in business.
2. Discuss inflation and unemployment and how monetary and fiscal policy are used to combat them. Differentiate between
    macroeconomics and microeconomics.
3. Identify and explain the three basic forms of business ownership. Identify the levels of management and skills required for
    managerial success.
4. Describe the concept of human resource planning and outline the major steps involved in the process. Explain how each step in the
   recruitment and selection process contributes to finding the right person for the job.
5. List the major functions of marketing. Discuss how marketing's role in the exchange process creates utility.
6. List the components of the total product concept. Identify the types of consumer goods, industrial goods, and services.
7. Explain the objectives of promotion and the concept of a promotional mix.
8. Describe the functions of accounting and its importance to the firm's management and to outside parties such as investors,
   creditors, and government agencies.
9. Identify the major categories of financial institutions and the sources and uses of those funds.