Office of Development and Community Relations

Reporting to the Vice President for Institutional Effectiveness and Quality Assurance (VPIEQA), the Development and Community Relations Office (DCRO) is responsible for planning, developing and implementing public information programs for comprehensive fund development program including, but not limited to: annual campaign, alumni relations, major gift campaign, bequest program, including marketing research, the development of all print information, media, and community relations.

Program Mission:

The Development and Community Relations Office (DCRO) supports and assists with planning, developing and implementing of public information programs for comprehensive fund development programs by:

• Planning, developing and implementing public information programs and services
• Planning, developing, and implementing comprehensive fund development programs and services
• Researching and writing procedures and disseminating a wide range of informational materials related to COM-FSM’s communication programs and fund development
• Developing and executing public relations, marketing and advertising plans
• Assuring the design, printing and distribution of promotional fund development publications
• Coordinating and publicizing special college and community events
• Developing cost analyses for public relations projects
• Developing and maintaining effective working relationships with college and community groups and representative of the media such as newspapers, radio and television, and other non-profit agencies
• Assisting visitors and representatives of the media attending college or campus functions
• Represent the college at internal and external events, and serve as spokesperson regarding fund development inquiries
• Determining through experience and in consultation with administrative officials and approval of the President, information to be developed/released on all public fund development information materials and community relations
• Supervising the distribution of news through multi-media publicity channels
• Arranging for photography for promotional purposes

Program Outcome/Objectives:

• Internal and External Communications
• Fundraising
• Alumni Relations